The pandemic sent office workers home, ushering in the work-from-home experiment faster than expected. In early 2020, Spotify’s leadership team gathered in New York City and set a goal to become a fully-distributed company by 2025.ĬOVID-19, of course, had other plans. Spotify’s Work from Anywhere initiative was conceived pre-pandemic. Berg and her team have spent the last year tracking how the new work model affects creativity, collaboration, and productivity, the latter of which is measured by the quality and speed of completed projects. “People want that flexibility and that freedom,” Katrina Berg, Spotify’s chief human resources officer, tells Fortune. What’s more, the music streaming service says its location flexibility has helped the company meet DEI objectives, with roughly half of new hires coming from a location outside of Spotify’s main hubs in New York City and Los Angeles. Attrition at the company was 15% lower in the second quarter of 2022 compared to the same quarter in 2019. Spotify credits these changes to its return-to-office initiative. In Europe, the platform has increased its presence outside its Stockholm headquarters to Germany, Spain, and the Netherlands.

It’s expanded beyond New York and California and is now registered in 42 U.S. More than a year later, Spotify says it’s experienced lower turnover compared to pre-pandemic levels and increased diverse representation.

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