We’ve run hundreds of campaigns for artists and one truth is that each campaign is different because each artist and team is different, with different soundstyles, and different personal tastes.

No matter what, having people listen to your track from within your playlist is a chance to both get further engagement with fans, and learn more about what the marketplace has to say about your music.Ĭreating playlists is a unique blend of art and craft, within a totally subjective pursuit. If you place your track on a playlist next to a Taylor Swift tune, and many people who listen to Swift’s track and then your track voluntarily add your track to their music library and their own playlists because they like it so much, what does that say about the viability of your track to gain further audience? It works the other way too –- if people who listen don’t add your track to their music library and their own playlists, this is again saying something, organically, about the track’s viability. We go beyond that, encouraging artists to use their playlist to also help associate their music with other similar artists and audiences, and assist in getting further attention on the platform. Spotify has noted that creating a playlist and posting it on your Artist Profile is a great way to “ show off your catalog and musical inspirations, highlight your favorite jams, or just do you”.

We are always encouraging artists and their teams to create playlists to add to their Spotify (and other sites where allowed) Artist Profile and Artist Pick. Tips for Creating Spotify Playlists as an Artist

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