Which means the Snapchat app is especially interesting for Other studies have shown that 45% of American studentsĪre willing to open a snap from an unknown provider,Ī number that rises to 73% if they know the provider – So it looks as though the youngĬontinue to use Snapchat as they get older,” says Mads “But in Denmark, 27% of users are 25-34 years old, andĢ8% are over 35 years old. He emphasises that one of Snapchat’s weaknesses is thatĮveryone thinks that only teenagers use it. For example, today you can swipe upĪnd this will take you to a specific website,” he says. But Snapchat is moving in the direction of more So it’s more suitable for brandingĬampaigns. So all you need to is organiseĪccording to Mads Haulund, Snapchat is a media that makes Everything you put on the internet is based on what

“One day you are online, you log in and realise: This The idea of non-permanent pictures is still the basis for The final app was launched in SeptemberĢ011 with the name Snapchat, which had become a picturemessageĪnd mobile multimedia system for the iPhoneĪnd Android smartphones. They thought it wasīut Spiegel and Murphy refused to take no for anĪnswer and worked on a prototype of the app, under the

The idea – and presented it as a study project to their fellow A fellow student expressed a wish for an app that selfdestructed A funny remark made at a party at the Kappa Sigma student association was the beginning of what would become Spiegel’s entry into the social media scene.

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